Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is critical for your web site to be a success. Although there are many techniques that can drive traffic to your site, it is essential that your web site is organically optimised using appropriate keywords and phrases.
The whole SEO process is not so much complicated, but there are certain rules that must be followed to ensure optimum positions in search engines such as Google and Bing. At Caboodle Media, we have many years of industry experience in providing search engine services and ensure that we monitor and act up on rule changes that could affect your web site's position.
We can manage the whole SEO process for you, whether we have built your web site or you have had a web site designed by another company, we can take control and ensure your web site is highly optimised with the most appropriate keywords and maximise new visitors to your web site.
Analytics tracking for better results
Statistics are paramount when monitoring web marketing carried out on your web site. Caboodle Media choice of analytic reporting tool is Google Analytics and this is integrated in all web solutions that we build.
Google Analytics is a free tool offered by Google that generates detailed statistics about visitors to your website. It is the most widely used website statistics service, currently in use at around 57% of the 10,000 most popular websites. Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites.
Google Analytics can track visitors from all referrers including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.
Integrated with AdWords (PPC), users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. By using Google Analytics, it can be determined which ads are performing, and which are not, providing the information to optimise or cull campaigns.
Google Analytics approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of Google Analytics analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Pay Per Click
Pay Per Click (PPC) is an internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Caboodle can manage your Pay Per Click campaigns from the initial setup of the campaign, through to the monitor and "tweaking" to make your campaign more efficient and linked in with Google Analytics so results can be analysed and adjusted as necessary.
We will work within your monthly PPC budget and ensure that your site only gets appropriate and suitable clicks, ensuring you monthly spend does not spiral out of control.
Email Marketing
Caboodle have developed a flexible on line marketing tool called CABOOM. It is an easy to use email marketing tool that allows contacts to be captured from your web site or uploaded from other products such as Microsoft Excel or Microsoft Outlook for example.
An easy to use control panel is used for easy administration with a template included designed in line with your company branding.
You have total flexibility to create unlimited campaigns to target groups that you can define and you have the ability to see who has opened your emails and who has clicked any links in the email for example. CaBOOM also adheres to regulations with regard to recipient opting out.
